Category Archives: Services

Enhancing White Papers with Ancient Secrets

enhance_coverJust finished, a white paper about white papers. Mystifying but time-tested and still relevant ancient secrets of true readability can be yours with the right guide.  Download or read this free report here.

The format of most white papers (and other B2B documents) today simply reproduces obsolete computer screens from the 80s and 90s. Not good. The impact of their content falls short. It tarnishes the brilliant work of writers; it steals the efficiency and comprehensibility of your product or service message.

An entire generation of writers and designers grew up squinting at low-resolution screens. They continue making compromises in selection of typefaces and layout based on those days of flicker and poorly formed characters.

The advanced displays of current computers, tablets, and smartphones – sharp and clear – let us again return to those secrets of readability (revealed in this paper) developed and polished again and again over 5,000 years. The need to compromise is now kaput.

Practically every book, newspaper, and magazine you pick up uses these time-tested concepts – they’ll boost the performance and professionalism of white papers also.

It’s all about readability, most often defined as “what makes some texts easier to read than others.” We expand that meaning to include legibility (typeface and layout). Continue reading Enhancing White Papers with Ancient Secrets

20 Million Words? Really?

ralph_jacketSo, what does a writer who’s sold over 20 million words look like? Well… the best he can.

Luckily, looks matter little, beautiful words count a lot!

Ralph’s made a good living writing and publishing (he still does lots of both) for the past 35 years.

20 million words? That’s a very conservative estimate. Over 100 books, 1000s of articles and short stories, tons of news releases, ad copy, catalogs, sales letters, video scripts, you name it—make up his professional output over the years.

Yes, you aren’t paying for looks (thank goodness) but for results. Ralph brings a wide range of creative competency to your project.

He’s pretty much done it all from writing to production. He’s been paid well to turn technical gobbledygook into plain English, something he has a special talent for (“If I knew how I do it, I probably couldn’t,” he says).

For a touch of his word magic, contact Ralph about your copy needs.


Superb Copywriting and Content Creation Services

Long or short, you want the write done sparkling right!

Thousands of editors and other clients over the decades have shown me how, sometimes with large sticks. It worked.

We give you what you want, even when you have trouble saying what it is. Fresh, exciting, rewarding copy — copy you can take home to mama for dinner without shame and she’ll give you an order.

What do we do? All sorts of content generation:

  • Copy: long, short, in the middle — vivid words getting results! Ads, sales letters, Internet — ask and you shall receive timely, enthusiastic, passionate copy.
  • Publishing: books (we’ve published approximately 1,000 and personally scribed over 100), articles (written 1,000s), ebooks, web — whatever you need.
  • Ghosting: Want to write but no time to do it? We get it done for you!
  • Video: scripts to full productions of documentaries, ads, YouTube, social media, etc. campaigns — hundreds of hours experience. We can do it all or whatever part you need.

Continue reading Superb Copywriting and Content Creation Services