Just finished, a white paper about white papers. Mystifying but time-tested and still relevant ancient secrets of true readability can be yours with the right guide. Download or read this free report here.
The format of most white papers (and other B2B documents) today simply reproduces obsolete computer screens from the 80s and 90s. Not good. The impact of their content falls short. It tarnishes the brilliant work of writers; it steals the efficiency and comprehensibility of your product or service message.
An entire generation of writers and designers grew up squinting at low-resolution screens. They continue making compromises in selection of typefaces and layout based on those days of flicker and poorly formed characters.
The advanced displays of current computers, tablets, and smartphones – sharp and clear – let us again return to those secrets of readability (revealed in this paper) developed and polished again and again over 5,000 years. The need to compromise is now kaput.
Practically every book, newspaper, and magazine you pick up uses these time-tested concepts – they’ll boost the performance and professionalism of white papers also.
It’s all about readability, most often defined as “what makes some texts easier to read than others.” We expand that meaning to include legibility (typeface and layout). Continue reading Enhancing White Papers with Ancient Secrets
CopyRalph enjoys a passion for collecting knowledge. A lifetime spent learning pays off in his writing.
Dec. 6, 1768 – The first edition of the Encyclopædia Britannica is published … and I have it, all three volumes! (me with the 1st volume below)… well, okay, what I own is the 1968 facsimile edition (a copy of the 1st released on its 200th anniversary). Still rare and worth hundreds of dollars. … I am an avid Encyclopædia Britannica collector and have quite a few sets in my office — everything from the first American edition in the 1870s (9th), several 11ths (considered the best), and various other sets. …. Happy Birthday, EB … you’ve meant a lot to me over the years.
Back from four days of an intensive copywriting seminar in Delray Beach, Florida. We learned from some of the most successful copywriters in our profession … from 7 in the morning to 9 at night!
Lots of free coffee, no sweat. I made it, alert and scribbling notes at the speed of light.
Presented by AWAI (American Writers and Artists, Inc.), one of the most trusted sources of information for independent writers in the direct response industry worldwide, they called it a “Boot Camp.” Certainly the number of hours we spent at it each day fitted the name.
Now the last Boot Camp before that one I attended involved lots of pushups, learning some nifty new words from big drill sergeants, and crawling through mud under barbed wire and heavy machine gun fire. I won’t say last week’s experience was easier but I enjoyed it a lot more. The techniques learned benefit my clients a lot more, and the new words learned can actually be used in polite company.
So please remember, we keep our skills up to date for you. I’ll do anything in making sure my professional competence is up to the task of making you look good. I’ll give you great copy, tailored to your needs. If necessary, I’ll crawl through mud under barbed wire and heavy machine gun fire. That’s extra, though.
Need problems solved? Call me, 1-800-472-0438 or email email@example.com.
For the convenience of our treasured clients, this site is available on your phone, pad, or other mobile device. One of my recent books, Google App Inventor, was about creating apps and the illustration to the left shows the beginning of the free CopyRalph app. One of the many things we do to enhance your experience with us.