Just finished, a white paper about white papers. Mystifying but time-tested and still relevant ancient secrets of true readability can be yours with the right guide. Download or read this free report here.
The format of most white papers (and other B2B documents) today simply reproduces obsolete computer screens from the 80s and 90s. Not good. The impact of their content falls short. It tarnishes the brilliant work of writers; it steals the efficiency and comprehensibility of your product or service message.
An entire generation of writers and designers grew up squinting at low-resolution screens. They continue making compromises in selection of typefaces and layout based on those days of flicker and poorly formed characters.
The advanced displays of current computers, tablets, and smartphones – sharp and clear – let us again return to those secrets of readability (revealed in this paper) developed and polished again and again over 5,000 years. The need to compromise is now kaput.
Practically every book, newspaper, and magazine you pick up uses these time-tested concepts – they’ll boost the performance and professionalism of white papers also.
It’s all about readability, most often defined as “what makes some texts easier to read than others.” We expand that meaning to include legibility (typeface and layout).
We suggest and show you the benefits of a one-stop shop doing it all (writing, layout, illustration, and more). Commissioning white papers, etc. in this manner gives you better business documents and saves money and time, all with faster results and less frustration on your part. This is true for new papers and for upgrading existing documents.
Please do not hesitate to contact me with your questions.